Let’s admit it: establishing a food service company is a pain in the neck, but Horeca software solutions can make this process much more manageable. The hospitality and culinary industries have changed, but technology trends can ensure business success.
Current HoReCa vendors can now save money thanks to purchasing automation. However, it fosters competition by allowing new companies to enter the market, such as manufacturers and suppliers who have never worked in the public sector before. All market participants must consider the industry’s characteristics and use software that is appropriate for their needs.
What Does HoReCa Mean?
HoReCa is a term denoting a segment of the service sector of the hospitality industry (catering and hotel industry) and a distribution channel for goods with direct consumption of products at the point of sale. The name “HoReCa” (acronym) comes from the first two letters in Hotel, Restaurant, Cafe/Catering.
The term “HoReCa” is actively used by restaurateurs, hoteliers, chefs, suppliers, and manufacturers of equipment, food, and services for hotels, restaurants, bars, and cafes, as well as other participants in the hotel and restaurant business to determine their market affiliation in the hospitality industry.
Thanks to the entourage, the art of service, and the chefs’ skill, selling items at HoReCa points allows you to add more value to the goods. The concentration on the menu is the crucial element of transactions in HoReCa; the menu serves as the foundation for a permanent shopping list. In the HoReCa segment, wholesale online services help optimize costs, reduce the time for purchases, and analyze competitors.
What Software System Does HoReCa Use in Supermarkets?
Customers and suppliers of products worldwide utilize diverse software to ensure continuous operation and meet deadlines of duties. This allows them to remain relevant. The primary forms of software that help automate manual activities in HoReCa are POS, CRM and CMS, and ERP systems. Let’s talk in more detail about each of them.
Point of Sale Systems
Any supermarket needs to have a smooth checkout experience. POS stands for point of sale, and it is a system that is both dependable and effective. Thanks to the POS system, you can utilize your hardware to track transactions, detect sales, and issue discounts with only a few clicks. Moreover, you can use the collected data (bonuses, volume and type of purchases, personal customer data) to create a loyalty program.
Examples of the software include:
- FlexiPOS
- Ginesys Retail Software
Customer Relationship Management and Content Management Systems
CRM is a system that allows managing customers and their interactions. A customer relationship management system can help you strengthen customer or prospect interactions, streamline operations, and boost team efficiency. Because data is stored in the cloud, it can be accessed by members of your team, such as sales, recruiting, and marketing, and they can interact instantaneously in response to client requests.
A content management system (CMS) is a program that stores dynamic web content and blogs and allows numerous contributors to add, update, and delete the information.
Examples of the software include:
- Online shopping systems: Shopify, BigCommerce
- Cloud Automation: OracleSales, Salesforce Automation.
Enterprise Resource Planning
ERP stands for enterprise resource planning. Businesses use this software to handle day-to-day operations like accounting, purchasing, project planning, risk management and internal control, and supply chain operations. Enterprise performance management software, which helps plan, budget, analyze, and report on an organization’s financial results, is included in a complete ERP suite.
ERP systems connect various company operations and allow data to move between them. Such solutions avoid data duplication and ensure data integrity with a single source of truth by gathering an organization’s shared transactional data from numerous sources.
Examples of the software include:
- Uprow ERP
- Horizon ERP
HoReCa Software Development Trends
- Microservices are software architecture consisting of a set of interconnected services. They can be written in various languages and handled independently of one another. Microservices facilitate development, but they may be more challenging to scale and maintain.
- Ai and machine learning assist in the development of software capable of handling commercial activities more efficiently than ever before. With fast data retrieval, tag categorization, and streamlined search, advanced AI speeds up app data analysis. As a result, it is evident which products are in higher demand for this specific supermarket and how HoReCa may improve sales further.
- Containers increase server capacity, allowing a company to host multiple computers with various operating systems on a single physical server. This technology enables the design of more safe and faster business software solutions.
Conclusion
In HoReCa, automation is used everywhere, which helps the industry grow. All you have to do now is pick a system to boost client loyalty and retention.
Contact us now to order your own HoReCa solution.
