Enterprise Mobile App Development: Why It’s Worth the Investment

The cost of mobile app development is often quite low compared to the return on investment. Enterprise mobile apps can become an effective way to expand the target audience and increase the brand’s competitiveness.

Why develop enterprise mobile apps?

The enterprise mobile app development allows business owners to interactively maintain direct contact with any client. They help introduce advertising campaigns, attract the target audience’s attention, and take care of its comfort. The clients can order goods and services in a few clicks via smartphones. Mobile apps have become a popular innovative technology with high potential for future development.

The main prerequisites for developing mobile apps are based on the following options:

• Help solve marketing problems.
• Facilitate direct sales and act as a means of interaction with the client.
• Simplify work processes within the company.
• Allow the user to download only the interesting information they need while saving the downloaded information for use without an Internet connection.

The number of apps downloaded annually has increased by 82% between 2016 and 2022. This statistic is growing rapidly every year. The digital trend emphasizes the need to make mobile apps an integral part of any business to keep up with the times.

How important is it for a business to have an enterprise app in 2023?

In 2022, users spent more than 3.8 trillion hours on mobile apps. Companies should motivate their clients to spend time online using their digital products. In this case, the customers will perform a targeted action without effort and long thoughts by purchasing more goods and services.

In 2023, the enterprise mobile app development company allows their clients to enjoy digital products to receive the following advantages:

Sales growth. Making a profit from new channels of attracting customers is the main commercial goal of any business. Mobile traffic is one of the most productive lead-generation tools. Conversion from such software is 3–4 times higher than from websites. This fact suggests that sales are inevitably moving to the mobile sphere.

High customer loyalty. A smartphone is much more often in the contact area with a client than the same website. It is easier for a user to order a product through the app by finding the desired icon on his phone than to search for a website on a computer. The company can stimulate the client’s interest with push notifications. It is a cheap and quite effective option for increasing the loyalty of the target audience.

Automate part of business processes. For example, calling a taxi through apps allows the clients to relieve dispatch services. They can also order food, book flight tickets, and much more in restaurants and cafes. For small and medium-sized businesses, apps can accept and process orders and redirect calls to specialists.

Nowadays, it is impossible to imagine a successful company with an attractive mobile app for clients. The mobile app development service allows business owners to solve various issues.

What is your goal for a mobile app?

The area of mobile app development increases in popularity every year. The digital products became interactive tools intended to help business owners become more successful. They can improve competitiveness and bring additional profit without significant investment.

Mobile apps can assist companies in achieving the following goals:

Increase brand awareness. Mobile phones and related devices are the most common devices in everyday life. This fact allows marketers to use them to work on brand image. By properly taking advantage of the frequent use of mobile devices, companies can use the app to keep the company’s image fresh in the consumer’s mind.

Analyze the target audience. Using apps, companies can obtain several additional behavioral metrics about the target audience of a website, company, or product. Analytics systems can separate traffic by the input device. Such information will help create a more accurate portrait of the target audience. Therefore, mobile apps are effective marketing programs.

Customer service. Mobile apps can act as a user support center. The main objective of such programs implies effective communication with clients. For example, the app can help set up payments, auto-payment, a request to call a specialist, redirect to a chat with an employee, etc.

Mobile digital products can complete any task based on the needs and preferences of the clients. Such software will turn into an integral tool on the way to business development and growth.

Who are your competitors? Do enterprise apps help them make more money?

The brands actively using mobile apps are the main competitors of enterprise mobile app development company’s clients. In this case, the absence of such corporate software represents a prerequisite for the rapid market competitiveness decline.

Enterprise mobile apps help companies get the following financial benefits:

Accept payments and handle online transactions. Many people use mobile apps for online banking, electronic money, and cash-back services. Companies can easily set up payment acceptance on their app.

Reduce staffing costs. For example, several business apps can solve the problem of finding call center operators for a company. In addition, push notifications can significantly reduce the budget for contextual advertising and email marketing.

Strengthening brand equity. The success of any marketing campaign is to attract the customer’s attention. Mobile app development can help attract attention and maintain brand image for a long time. Periodic brand reminders via push notifications are beneficial for retaining customers and encouraging them to make unplanned purchases.

Business owners can enjoy minimizing costs and increasing company profitability. This point is especially significant when it comes to searching for ways to increase the competitiveness of an enterprise. The mobile apps can speed up the process of achieving these goals.

💡Want to know how a mobile app can help you get back on your investment? We discussed non-obvious budget optimization opportunities in our TRIARE blog.