There are tons of new online brands that come out every year in the eCommerce market. What shows us this statistic? Of course a high level of competition. The best partner and ally in this question is diverse SEO tools. So, the main insight of this article is how to build an effective SEO strategy for eCommerce and how AI tools can help in this process.
How can AI enhance eCommerce SEO strategies?
SEO strategy is an opportunity to be seen by your audience in the top search engine results. It’s a must-have if you want to promote your brand overseas. But what if you add AI technologies to existing SEO tools? You’ll double your chances. Now, we’ll explain in more detail how AI can significantly increase the effectiveness of your SEO strategy for an eCommerce platform.
Let’s start with keywords. Their correct selection determines whether a potential customer will see you on the first or twentieth page of the browser, which they are unlikely to reach. AI analyzes large amounts of data on the most frequent user search queries and helps to identify the most effective keywords for each product category. This allows you to work with relevant keywords that meet the users’ needs. Since eCommerce platforms involve the use of a large number of images for each product card, it’s worth optimizing them properly. AI tools automatically create alt-texts and compress images without losing quality, which speeds up page loading and improves SEO as well.
Another thing is metadata generation using AI. It automatically creates relevant meta tags and descriptions for a large number of pages. And, as you know, this data is crucial for promotion. An additional benefit is that the use of AI reduces the time for manual work and increases the accuracy of optimization. Next to this is another AI possibility to improve your SEO strategy — personalized content. AI analyzes the behavior of users on the website and creates personalized recommendations for each of them. This is an effective way to increase conversions, which indirectly affects the website’s position in search engines.
The next area that can be improved by AI is customer support. AI technology will be a perfect option to improve this function. How to use AI for eCommerce in this case? Integration of AI chatbots will create the feeling of communicating with a real person regarding any query, improve customer interaction, increase the duration of stay on the website, and reduce the bounce rate. A bunch of benefits, right?
In general, AI technology greatly improves the weight of your strategy and website positioning on the web. If SEO tools help you improve the efficiency of your eCommerce platform, AI gives them superpowers and produces results in a short period of time.
What AI tools or technologies are most effective for eCommerce SEO?
Today, the digital market offers a lot of AI tools for improving eCommerce SEO. We have collected the ones that really work and give results. By the way, we use some of them ourselves. So, here’s a brief description of each tool.
- SEMrush and Ahrefs: These tools with built-in AI will help you with keyword analysis, backlink checking, and website audits. They help you identify opportunities for content optimization and find keywords that will significantly increase your website’s search engine rankings.
- SurferSEO: Uses AI to analyze competitors’ pages and suggests how to improve your website’s content to boost its position in Google. It analyzes more than 500 factors and provides conclusions and a list of recommendations. These include keyword density, text structure, headline optimization, etc.
- Frase: Frase’s AI technology helps you generate high-quality and SEO-optimized content. Here’s how it works: Frase analyzes users’ search queries and suggests the most relevant topics for articles or improvements to existing content on the website’s pages.
- MarketMuse: Using AI, MarketMuse automatically analyzes the content structure and suggests which topics should be added or expanded to improve SEO. In general, it’s more helpful in developing keyword strategies and prioritizing content.
- Yoast SEO: A WordPress plugin with built-in AI capabilities that helps optimize meta descriptions, titles, and content to improve page rankings. Yoast also analyzes the readability of new text and the keyword density in it. This way, you can check the quality of the text before uploading it to your website.
You can choose any of the tools we have mentioned or combine some of them. We recommend you test the full functionality of the selected AI products to choose the one that will meet your goals fully. Also, note that some of them have a free trial period or require a paid subscription. However, we can assure you that this investment will be worth it.
How does AI improve keyword research and optimization for eCommerce websites?
Working on keywords is the foundation of your SEO strategy. How does AI set up keyword research and optimization? Let’s take a look.
The first step in AI impact is analyzing real-time data about users’ behavior and figuring out what they are searching for. By doing this, you can identify keywords that really resonate with the audience, and predict future trends. Moreover, AI technology helps to create personalized recommendations for users based on their search history and interests.
AI also keeps competitive analysis in focus. It can quickly explore competitors’ websites and determine which keywords they use for optimization. This makes it possible to select competitive keywords for your eCommerce website or improve the existing ones. It’s also notable that modern AI tools have learned to analyze not only individual keywords but also semantic relationships between them.
There’s also a nonobvious way that not all eCommerce businesses use. AI works effectively with long-tail keywords. It helps to identify and use longer and more specific keywords, which often have less competition but bring targeted traffic. Keep in mind this option.
As you can see, AI technology covers every detail and process while working with keywords. It finds optimal solutions and ways to improve your AI SEO strategy. The general insight from here: AI technology allows eCommerce websites to rank better in search engines and attract more customers through keyword research and optimization in all possible ways.
Is AI good at generating product descriptions and content for eCommerce?
In the previous sections, we’ve mentioned AI’s ability to generate content, product card captions, and image alt-tags. We also provided examples of tools that can help you quickly create SEO-optimized texts. In this section, we’ll cover the issue of quality AI-created content in detail.
AI can create more than a thousand unique product descriptions, as well as other content for eCommerce websites. Every sentence and part of the text is fully personalized for each customer thanks to the data about their behavior on the web. By the way, this data is also collected by AI technologies. This significantly saves company time and resources and helps you to pay attention to leading business tasks. It’s a handy option for large eCommerce platforms with more than a thousand products.
Generated content helps businesses attract more organic traffic and increase conversion rates by at least 40%. How does it work? AI automatically translates and adapts product descriptions for different markets and languages, including cultural and linguistic differences. It also includes only important keywords in future texts, which helps to increase organic traffic as well.
To summarize, AI analyzes current trends and comes up with descriptions that satisfy consumers’ preferences, so companies can stay competitive and better respond to demand. Thus, the created AI content is not only high-quality but also helps promote your eCommerce platform impressively.
How can AI help with on-page SEO optimization?
On-page SEO optimization is a deeper process than working with content. Sure, it covers work with keywords and text generation, but it has a little bit different aims. Let’s talk about the role of AI in this process.
AI can significantly improve on-page SEO optimization using data analysis and automation of SEO processes. First, it analyzes the structure of your eCommerce platform’s web pages and finds weaknesses or those that can be improved. In other words, it “walks” through the site and looks at the placement of information blocks and visual elements, their interconnectedness and relevance to what users want to see. Then AI collects all the recommendations and provides you with a short report and a list of tips.
Another thing is that AI tools focus on keyword analysis. This is the basis, as we have already mentioned. Choosing the right ones will increase the page visibility in search engines. AI also automatically creates title tags, meta descriptions, and header tags. They all correspond to search queries and look clickable for web users.
Artificial intelligence analyzes user behavior and suggests ways to improve UX (user experience), which helps to increase important factors for search engine rankings. For example, the time spent on the site, the percentage of page scrolling, and the number of clicks.
But the main thing is that AI analyzes the content of pages and provides semantic optimization. It determines the relationship between keywords and their synonyms and the content of the text on web pages. This helps to create rich and relevant content that meets search algorithms and audience preferences.
To see the results of AI’s work on on-page SEO optimization, you should use all of the above-mentioned features in complex. This will help you create a search engine-optimized website structure, relevant content, and descriptions of visual elements that comply with SEO rules and lead potential customers to your eCommerce platform.
What role does AI play in creating audience-targeted content?
AI technology has an impressive list of capabilities that help create content that resonates with the target audience’s desires. Here are just the central ones that create the foundation for content that works. Here’s how AI operates in this area:
- Performs in-depth audience analysis
AI analyzes user behavior on the web, studying their preferences, search queries, demographics, and repeated interaction with content. Based on this data, you can determine what type of content will interest a particular group of people and how to best structure and present this information.
- Personalize product recommendations
With the help of AI, online stores can analyze the purchase history, search queries, and behavior on the website of each user. This allows the creation of personalized lists of goods or services that best suit the interests of a particular customer.
- Automates the content creation process
Artificial intelligence algorithms can automatically generate product descriptions based on key characteristics such as category, size, color, or other parameters. This is especially useful for large online stores that have thousands of products and need to update or create new descriptions quickly.
- Optimize content for mobile eCommerce users
Today, lots of people make purchases via mobile devices. AI analyzes the behavior of mobile users and helps to create content tailored to their needs. This means fast page loading, easy navigation, clear and readable text, and a simplified purchase process.
- Optimizes the timing of publications and promotions
AI analyzes when users are most active and suggests the best dates and times to launch promotions, new products, or marketing campaigns. This helps to maximize customer reach and engagement and, of course, will increase sales.
- Creates video content for products
Artificial intelligence can automatically create video reviews of products, demonstrating their characteristics and functionality. This will save time on content creation and provide customers with more visual information to help them make a purchase decision.
💡Is AI able to detect technical SEO issues on eCommerce websites? What can AI do for website speed optimization and user experience? Explore these questions and more on TRIARE blog.
