Learn about the benefits of MOTO orders in today’s digital world.
What is MOTO in e-commerce?
For many years, MOTO payments have been an option for consumers who were unable to go to a store to make a purchase. With the rise of online shopping and the ability to pay from home, MOTO payments have been given a new lease on life.
However, businesses, particularly those operating online, may still not know all there is about these orders and how they can take their e-commerce operations to the next level. If you feel the same way, keep reading.
The acronym “MOTO” refers to “mail order” or “telephone order.” With this kind of payment processing, businesses may take credit card payments over the phone or by mail. To be clear, when we talk about MOTO, we usually mean either physically mailing a consumer their credit card information or talking to them over the phone. This is not an online, mobile, or email credit card transaction.
Online stores and mail-order stores are two examples of companies that often utilize MOTO payment processing.
If a consumer does not want to or is unable to make purchases online, MOTO transactions might be a good alternative. If a business wants to attract clients from other regions or provide more payment options, they might also be a suitable fit.
How do MOTO orders differ from standard e-commerce orders?
One key distinction between MOTO and online transactions is the collection and processing of cardholder information. In an online transaction, the buyer inputs their payment information into a safe portal or gateway offered by the seller or a third-party system; in a MOTO transaction, the buyer gives the seller their information using a phone or mail order form.
Some level of risk evaluation and identification is required in both forms of payment. But only with MOTO can businesses use more direct measures like signature verification or ID checks to confirm the identity of specific clients before they pay.
Real-life examples of MOTO orders
Virtual terminals like MOTO make the payment process easy by letting the card network and the client’s bank handle the bulk of the processing after the consumer inputs their card credentials.
The customer’s bank verifies the availability of money to authorize the payment when the seller inputs these data into a terminal. After everything is settled, the business gets word of the payment. Within one business day, the money usually reaches the merchant’s bank account, just as with regular card readers.
Using MOTO processing, any company may provide their clients with better service. But they are more popular in the following businesses:
- Order services (e.g. fast food). It’s easy to accept MOTO transactions over the phone when customers call to make orders since it eliminates the need for them to go online to finish the purchase.
- Travel agencies. Because of the high volume of last-minute reservations made by clients who are already traveling, hotels and travel agencies may save time and effort by accepting payments directly from consumers over the phone.
- Freelancers and remote workers. If you’re always on the go, accepting MOTO payments using a mobile app is a great time saver.
- Donations. Calls and letters may bring in much-needed funds for charities and nonprofits. This way, they may give without having to deal with complicated online contribution systems or extra steps when they get a donation request in the mail.
Are MOTO payments safe? Main risks to using MOTO orders
Overall, yes, MOTO payments are safe, but that can sometimes depend on the experts that you find to set up the MOTO payment processing system. If you choose a reliable team to handle this project, you can rest assured that they can safely navigate these challenges:
Verification
Businesses need strong security measures to secure client data since payments don’t need physical card verification. MOTO uses important security measures like encryption and multi-factor authentication to protect private data during purchases.
Human error
There is an additional risk associated with MOTO transactions compared to other payment methods. When a business takes a customer’s credit card details by hand, mistakes like inputting the erroneous number or expiry date are more likely to happen.
Fraud and chargebacks
Vendors who accept MOTO payments should check the customer’s identification and the legitimacy of the order to reduce the possibility of chargebacks and fraud. For example, you might ask for the consumer’s payment address or the CVV code as extra proof.
What are the benefits for businesses of taking MOTO orders?
Maybe you’re asking whether it’s necessary to extend MOTO payments if you only take payments in person right now. The following is an analysis of the advantages of MOTO payments for your web store:
Quick payments
Fast and secure payment processing is what customers demand. The ability to finish a MOTO payment in a matter of minutes is its primary benefit.
To avoid ever having to see a consumer in person, many different types of companies may now accept MOTO payments. This payment is the most practical for small enterprises like takeout joints.
Get in front of more people
It can seem like everyone is online on their phones, but in reality, only a tiny fraction of the population has access to the web.
Even today, MOTO payments are a fantastic option for processing payments if a large portion of your clientele is not online. You can communicate with individuals you would never have met otherwise.
Split payments
Clients have the option to pay in whole or divide their purchases across many parts. using MOTO payments, you may quickly and easily pay using a variety of methods, including debit, credit, gift cards, and vouchers.
Efficiency
You will have more time to focus on other aspects of your company thanks to MOTO’s quick and easy payment processing. Use MOTO to avoid the weeks-long procedure for processing invoices and the delays caused by moving payments between banks.
Easily accessible payment options
There are a lot of folks who aren’t sure or comfortable with making payments online. Some consumers may feel better at ease making purchases when they use MOTO payments.
Convenient setup
Quickly and easily set up a MOTO payment system. Merchants may start accepting payments right away with only a phone and a credit card machine.
Memberships and recurring purchases
Businesses that accept subscriptions often use Moto Payments since it’s convenient for one-time and ongoing payments. In addition, you may safely save a customer’s card information for future transactions once you’ve processed their card payment using MOTO.
💡 What should you think about before installing MOTO orders on your online store? Find out on our TRIARE blog.
